Students are one of many individuals who pay consideration to online shop and online shop turn out to be favorite place of student in purchasing. The orientation of this analysis is on pupil consumptive behavior in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and research kind is descriptive. Data assortment strategies used remark, interview and documentation. The concept used in this research is the idea of client society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that doesn’t use the substance of the commodities, and the common public uses the symbolic value and mark worth known as hyper-reality.
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