The fast-moving 21st-century life is all about speed. Being instant and immediate is the need of the hour, and it reflects in every aspect, more so in the online space, where most people spend most of their active hours. Whether it’s browsing a site or making an online purchase, or even watching a leisurely video, the audience today loses focus and interest when there is a delay even as little as three seconds or more. To retain the attention of this highly dynamic audience, it is important for site owners to ensure that their website speed is at its best, at all times.
Also, recently, Google conducted a study that discovered that the website loading speed is directly proportional to the conversion rate on the page. In other words, the higher the loading speed, the better the conversion ratio. When your visitors experience slow loading, they might bounce off the page and seek the same information somewhere else, and you will lose out on probable chances of conversions.
So, how can that be made possible? The answer lies in the hosting server. Since the entire website and its related assets rest on the server, the server platform should be such that it enables the best and fastest performance of the website and keeps the user hooked on for longer.
Hosting and Loading Speed
To make it easier to understand, we break down the features of hosting and see how each element can affect the server speed. The hosting service you choose should be able to offer each of these features to contribute to the better performance of the server and make your website load faster.
Hard Drives: Drives like a solid-state drive, also called an SSD, enables faster loading of files, compared to the conventional hard drives, leading to quicker and better performance.
Server Resources: Depending on what your website needs, you can choose the resources like hardware, applications, security, storage, bandwidth, etc. A better processor and memory can have a strong impact on the function of the server.
Decentralization: When you have your site resources spread across multiple virtual servers, rather than on a physical server, it is easier to retrieve the data, which can boost the speed of the website.
Adding resources: Most websites today run online businesses and not so much as a static information page. Hence there are always chances of increasing traffic. When your server has provisions for handling such traffic surges, and thus the increased data volume, it keeps the site up and running, without any downtime.
As we see, these needs of a website today are basic and quite pertinent. However, traditional systems are not capable enough to fulfill the same. That is why it is essential to have a more efficient hosting system like cloud hosting services. Cloud hosting platforms are known for their cutting-edge tech architecture, high-speed server systems, scalable resources, and most importantly, cost-efficiency. However, it essential to understand that even the speed and performance of a cloud host can depend on the quality of hardware and other assets use the datacenter and the service plan that you choose. To ensure you have all these features in place, you should opt for a reliable and reputed hosting provider.
Websites today are not just for making businesses visible online. They are major sources of trading, retail, information, education, entertainment, and much more that modern lifestyle entails. And hence keeping them up to the speed is not just important, but almost mandatory.