If you don’t understand what sales funnel is, it’s important to first acquire a basic understanding of it before we move on to a discussion about using content in sales funnel.
The idea of a sales funnel is that the total number of people who are interested in a business start to shrink after they move through the first transaction with the business.
At the top, there are many people who will be interested in your brand. In the middle of the funnel, there are fewer people who’ll consider buying your products or services and at the bottom of the funnel, there will be very few people who’ll be interested in your products or services.
The content that you use inside your sales funnel must focus on these different phases of a sales funnel. Here are a few content ideas that you can use inside your sales funnel to ensure …